August 2026 · B2B sales
Whitelabel DevelopmentService: AI and automation
Lead scoring pipeline into Airtable
Lead scoring pipeline from Google Maps, site crawl and Companies House into Airtable
01
The challenge
A sales team was building prospect lists by hand: search Google Maps, open each website, look up the company, paste it all into a sheet. Slow, inconsistent, and the good leads were buried in the bad.
02
The solution
An automated pipeline that pulls businesses from Google Maps for a given area and category, crawls each site for signals, enriches the record from Companies House, and scores the result.
Scored leads land in Airtable with the evidence attached, so the team works the top of the list and ignores the rest.
Stack
Built with
- Node.js
- Google Maps API
- Companies House API
- Airtable
- n8n
Related services
Industries we build this for
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