September 2026 · Financial services
Whitelabel SEOService: SEO
Site migration audit for a finance comparison site
Site migration audit for a finance comparison site, recovering 400+ broken and changed URLs to protect search authority and rankings
01
The challenge
A finance comparison site moved platform. Hundreds of URLs changed or disappeared in the process, and the redirects that shipped with the migration covered a fraction of them.
Rankings built up over years were at risk. Every broken URL with inbound links was leaking authority, and the client did not have a full picture of what had changed.
02
The solution
Full crawl of the old and new sites, cross-referenced against Search Console, backlink data and analytics to build a complete map of every URL that had moved, broken or changed meaning.
A prioritised redirect plan ordered by traffic and inbound links, plus fixes for internal links pointing at dead URLs and canonical and sitemap corrections on the new platform.
Delivered as a working redirect file and an issue list the client's developers could action directly, with a follow-up crawl to confirm.
03
The results
Stack
Built with
- Screaming Frog
- Search Console
- Backlink data
- Redirect mapping
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